Miss Collegiate USA Announces New Impact Partnership with Aunt Flow to Advance Period Equity and Community Service

Miss Collegiate USA is proud to announce its newest Impact Partnership with Aunt Flow. Aunt Flow, a certified WBENC women-owned period care company that makes freely accessible period products the standard in schools, workplaces, and public venues across North America and the UK.

This partnership represents a shared commitment to empowering women, removing barriers, and creating healthier communities through education, advocacy, and service.

As part of this collaboration, which runs through the 2027 pageant cycle, Miss Collegiate USA will incorporate Aunt Flow into its annual Philanthropy Day during National Pageant Week, where contestants from across the country participate in a Period Party—assembling menstrual care kits that will be donated to individuals and organizations in need. Aunt Flow will provide organic cotton period products and packing materials to support the distribution efforts. The initiative reflects the organization's More Than a Crown campaign, which challenges titleholders to use their platforms to create meaningful impact far beyond the stage.

Aunt Flow x Miss Collegiate USA

"Our mission has always been about developing confident, compassionate leaders who leave a lasting legacy," said Dr. Keia Brown, Founder of Miss Collegiate USA. "Partnering with Aunt Flow allows our delegates to turn service into action while addressing an important issue that affects millions of women and girls every day. This partnership perfectly reflects what More Than a Crown truly means."

"Period products are a basic need, but they're still treated as an optional amenity in most of the buildings where people spend their days. Miss Collegiate USA's delegates represent campuses across the country, and they're in a position to change that. This partnership isn't only about the products we put in their hands during Pageant Week. It's about what those students go home and ask for." - Aunt Flow

The partnership reinforces Miss Collegiate USA's five organizational pillars, Scholarship, Sisterhood, Leadership, Confidence, and Legacy while providing contestants with opportunities to engage in meaningful community service throughout their year of service.

Through collaborative initiatives, educational outreach, and volunteer opportunities, Miss Collegiate USA and Aunt Flow are working together to ensure that dignity, opportunity, and access remain available for every woman and girl.

"At Miss Collegiate USA, we believe a crown represents more than achievement, it represents responsibility," Brown added. "Together with Aunt Flow, we're creating opportunities for our titleholders to lead with compassion and make a tangible difference in the lives of others."

To donate to the Miss Collegiate USA Organization or learn more, contact info@misscollegiateusa.org